New York, NY (May 5, 2010) The Village Voice, the nation's largest alternative weekly newspaper, is excited to announce the initial line-up for the 10th Annual SIREN MUSIC FESTIVAL at Coney Island, NYC on Saturday, July 17, 2010 from 12:00 noon - 9:00 p.m. Scheduled performers include MATT AND KIM, TED LEO AND THE PHARMACISTS, THE PAINS OF BEING PURE AT HEART, SURFER BLOOD, HARLEM, DJs plus more to be announced.

Celebrating its 10th anniversary in historic Coney Island, SIREN has solidified its status as a leading New York City outdoor music festival, drawing over 100,000 music fans each year. With over 120 bands making their mark at SIREN over the last decade, this year will recognize SIREN's roots with the first ever return of past performers. MATT AND KIM and TED LEO AND THE PHARMACISTS will be heading back to the SIREN stage to celebrate. This free, all ages, all day festival is not to be missed.

Budweiser returns to the SIREN MUSIC FESTIVAL as the exclusive beer sponsor for the 10th consecutive year. Additional sponsors include Toyota, Crystal Head Vodka and Coney Island Cyclone Roller Coaster. Promotional partners include Filter and 101.9 RXP. Sponsorship opportunities are available.

Producer & Talent Buyer:
Diane Perini • (212) 475-3333 Ext. 14100 • dperini@villagevoice.com

Sponsorships & Marketing:
Rosemary Raposo • (212) 475-7446 • rraposo@villagevoice.com

General Information: siren@villagevoice.com

Press:
Jo Murray - (917) 463-3530 - jo.murray@fleckpr.com