New York, NY (June 17, 2010) - The Village Voice, the nation's largest alternative weekly newspaper, is excited to announce the addition of HOLY FUCK, PONYTAIL, DOM and APACHE BEAT to the line-up for the 10th Annual SIREN MUSIC FESTIVAL at Coney Island, NYC on Saturday, July 17, 2010 from 12:00 noon - 9:00 p.m. These artists join scheduled performers MATT AND KIM, TED LEO AND THE PHARMACISTS, THE PAINS OF BEING PURE AT HEART, NIGHT MARCHERS, SURFER BLOOD, HARLEM, CYMBALS EAT GUITARS, EARL GREYHOUND, SCREAMING FEMALES and WYE OAK at the free, all day, all ages music festival on two outdoor stages in historic Coney Island.

The 3rd Annual Official SIREN AFTER PARTY returns to Music Hall of Williamsburg on Saturday, July 17 at 9:00pm with WE ARE SCIENTISTS, LIGHTSPEED CHAMPION and more. For ticket information go to BoweryPresents.com or call (212) 260-4700. Tickets on sale now.

Celebrating its 10th anniversary in historic Coney Island, SIREN has solidified its status as a leading New York City outdoor music festival, drawing over 100,000 music fans each year. With over 120 bands making their mark at SIREN over the last decade, this year will recognize SIREN's roots with the first ever return of past performers. MATT AND KIM and TED LEO AND THE PHARMACISTS will be heading back to the SIREN stage to celebrate. WE ARE SCIENTISTS, who played SIREN in 2007, will be headlining the SIREN AFTER PARTY later that night.

Budweiser returns to the SIREN MUSIC FESTIVAL as the exclusive beer sponsor for the 10th consecutive year. Additional sponsors include Crystal Head Vodka, Metro PCS, Toyota Motor Sales, Inc., Break Thru Radio, Topshop and Coney Island Cyclone Roller Coaster. Promotional partners include Filter, 101.9 RXP and Likeme.net. Sponsorship opportunities are still available.

Producer & Talent Buyer:
Diane Perini • (212) 475-3333 Ext. 14100 • dperini@villagevoice.com

Sponsorships & Marketing:
Rosemary Raposo • (212) 475-7446 • rraposo@villagevoice.com

General Information: siren@villagevoice.com

Press:
Jo Murray - (917) 463-3530 - jo.murray@fleckpr.com